Frontlines: Frontlines September 2021

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Salespeople Help You Grow, But Only if You’re Ready

Hiring salespeople can be a powerful driver of growth, but timing and preparation are everything. Without a clear understanding of your product or service and how to sell it, expecting a salesperson to succeed is unrealistic.

In the early days of your business, no one knows your offering better than you do, and this hands-on experience is invaluable.

Before building a sales team, focus on refining your pitch, identifying customer pain points, and developing a repeatable sales process. These foundational steps will not only prepare you to train future hires effectively but also ensure that your sales strategy aligns with your business goals.

Salespeople are not a fix for an unproven product or unclear market demand. They amplify what already works, making it crucial to establish a strong foundation first. When you’re ready, sales reps can take your business to new heights, but only if the groundwork is done right.

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